Before we get into this WordPress Trends article, name the first thing you see after “landing” on a new website! The answer is given in the question, so you many have figured out by now! It’s the website’s landing page of course. As you know, first impression plays a big role in deciding whether or not a given visitor will take to your WordPress website. Moreover, the more competition for Internet-based stores grow, the more crucial it is to draw the attention from the strangers. Then, turn them into long-term customers. But how to do it? Well, an amazing-looking landing page is the answer. For those reasons above, it is of utmost importance to make sure your landing page looks good! Wondering about ways to make that happen? Welcome to my newest article in the series of WordPress Trends: 2016 Landing Page Themes Trends.
As web design is changing and changing day by day, it is somehow quite difficult to follow. I know you have already had your hands full. So, worry not, because here at Lunartheme, we will do that for you! The trends of landing pages we are about to update on, for example, have been researched carefully. Thus, do not worry whether it has been outdated, just keep them in mind while selecting themes for your WordPress websites.
As always, we take the quick look first:
Now, let’s get to the meat of the article!
Many people dislike single-page for they think that it cannot hold much content. And it is a totally wrong perception! Single-page can actually contain quite a lot of stuff, and what we really need is a way to navigate through them all. In the old times, people used different pages for that. But the WordPress world has advanced so much that in recent years. Now, a new definition has come into use: fixed sliding navigation bars.
You could find it at the top of a layout as horizontal navigation elements. The navigation bar functions in a way that allows itself to remain at the top of the page while users scroll down. Furthermore, every time a customer clicks on a navigation link, it will move to that part of the homepage rather than jumping to a whole new page.
I personally prefer this idea of single-page navigation, but watch out for the website’s purpose! Not all WordPress websites are suitable for this kind of landing page.
What is your aim of building a landing page for your WordPress website? Mine would be to make it stand out from the crowd and stand above its rivals! Using images and videos for landing pages are still favorable measures, but it is so familiar with customers already. So, try something new! Let’s see, hmm, something like branded illustrations! Customers always yearn for creativity and refreshing ideas! Thus, making use of some beautiful illustrations to display your products and related services can create a positive impact on sales!
When your visitors are convinced that you can offer them something more distinct and creative yet of high quality, they will come to you in large numbers!
If you want to make your landing page marketable, a Call-to-action, or CTA is a must-have area. This is also one of the most long-standing WordPress trends to say. Some WordPress websites have more than one CTA areas, but I suggest placing yours above the fold. Why? Because users tend to make quick judgments about what they see when they first visit a website. So having your CTA somewhere easy to spot is an advisable thing.
What comprises a good CTA area? Well, to begin with, the information must be short yet adequate. Make sure that it’s accurate and succinct, or else the customers are likely to feel like they’re reading a newspaper article! Secondly, using large typography is also a wise choice. Just make it large enough to be seen at a distance. Last but not least, accompany your text with several buttons or a graphic. Tada! Here comes your perfect CTA area!
Not only WordPress, not only online product-selling businesses are crazy about setting fullerene video or image as their background. In fact, that practice has been in vogue for quite some time, especially for auto-play full screen video. What it feels like coming to a website that has an auto-play video as background might be compared to entering someone’s house and getting greeted with such a neat and breath-taking view! That sounds really welcoming, right?!
What is more, a video can get your message right across to the viewers. Therefore, many marketers make full use of it to lure visitors into their website. However, you should guarantee the utmost efficiency of an auto-play full screen video. In other words, make it entertaining and attention-catching!
Another interesting way of constructing your WordPress website’s landing page is guided product tours. Rather than listing their products and services here and there, some brands actually put on a show. In this show, they give visitors an overview of how their products or services work. This method not only makes your landing page look more attractive, but also does a better job of presenting your products to the crowd.
Story telling specially fits for landing pages of those WordPress websites that aim at customers satisfaction. But I bet every business website considers that as one of their targets right?! Anyway, when you tell a story on the landing page, you literally guide them into your fantasy yet realistic world. Here, you can showcase your products using the voice of the third person, for example. It is more convincing than using your own voice! And if you do that well enough, you will get them to click the Purchase button.
Basically, there are two main ways of such story telling:
Despite the expert advice against the use of navigation links on the landing pages, those links are so vital that not many web owners listen to the advice. So are there any solutions that can satisfy both? Yes, indeed! Using hidden menus is what. In this way, the links will not distract your customers and appear only if required by those customers.
Have you ever heard the saying “Simplicity is the ultimate sophistication”? I bet you have! And that saying perfectly represents what I was thinking writing about Implication in this WordPress Trends article. In spite of all marvelous choices I have just described above, simplification may be the best option for a certain types of WordPress websites. It is sometimes the best means for getting your ideas across to people because it let people concentrate on the core matter. While all the animations, videos and images might make them wander, this so-called simplicity will allow them a fresh mind to get things done.
Because it is so unique yet simple, I decided to mention it last! So that it will linger longer on your mind.
Above are the 8 most notable WordPress trends in designing landing pages that are likely to stay in 2016 and much longer. What do you think about these trends? Quite eye-catching, yeah? I know how confusing it is to choose one among these trends for your website landing page. However, remember that there is no such thing as the perfect way to construct a landing page, it depends on a lot of other things. In short words, your duty is to create an environment where people want to mingle in and take benefits from it.
Have any more ideas regarding WordPress website’s landing pages? Feel free to share with us in the comment section!